Canadian Government Forces Trailer Park Boys Cannabis Line To Change Its Name
Trailer Park Boys Cannabis Brand to Undergo Major Re-Branding
We’re sure you’ve heard of The Trailer Park Boys – it’s a classic Canadian show about three sharp-tongued troublemakers in a Nova Scotia trailer park.
But did you know they had their own marijuana brand?
READ MORE: Celebrities with Their Own Cannabis Companies
In 2016, Mike Smith, John Paul Tremblay, and Robb Wells, perhaps better known as Bubbles, Julian, and Ricky, announced they’d partnered up with Maritime-based medical marijuana producer, Organigram. They began preparing a product, knowing that recreational marijuana would soon be legalized in Canada.
But it’s been years since that announcement, and we’ve heard little about the product leading up to its April 2020 launch. Until now, that is.
Here’s The Latest Update
For legal reasons, Organigram will have to change the name of the ‘Trailer Park Buds’ product, a press release explained.
“After reviewing perception around our Trailer Park Buds brand with Health Canada, the Corporation is making some changes to its newly launched brand and logo. In the immediate term, Organigram will move to a modified version of the logo. Longer term, the Corporation is exploring options for a permanent logo and brand name combination for its large format value brand. The Corporation will continue to have this large format value offering in market throughout.”
According to an article written by Mugglehead’s Nick Laba, consumers initially believed the delays were due to promotional restrictions relating to the television series’ brand. But as the product launched with promotional references intact, industry insiders speculate otherwise.
It’s possible that the Cannabis Act is to blame. According to Subsection 17(1) of the Cannabis Act, cannabis can’t be promoted “by presenting it or any of its brand elements in a manner that associates it or the brand element with, or evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk or daring.”
Feel like your brain is “short circulating” reading all that? It means that the Trailer Park Boys-inspired branding may be too edgy for stores.
This isn’t the first time a substance related to the hit mockumentary has caused controversy. In 2016, a type of whiskey hit Ontario stores with two of the show’s actors promoting the launch. The drink’s packaging offered mixed drink recipes involving marijuana. Kathleen Wynne, the province’s Premier at the time, told reporters the drink didn’t sound “particularly savoury” and seemed “dangerous in a lot of ways.”
Two Birds Stoned At Once? You Can Still Try Trailer Park Buds
The good news for Trailer Park Boys fans is that Trailer Park Buds will still be available, but it will undergo a major rebranding.
Bud brands often face copyright challenges in North America, including a Vancouver dispensary called “Herbs R Us,” a cannabis strain called “Miss USA,” and an Oklahoma facility called “Treehouse Dispensary” sharing a logo claimed to be similar to Treehouse TV’s logo.
Despite these laws, we hope to see more Canadian hit TV shows get marijuana strains. Corner Gas? Degrassi? Schitt’s Creek? The possibilities are endless.
READ MORE: The Best Shows to Binge Watch When You’re Stoned
Photo Credit: Jason Bain / Copyright: Sun Media, https://www.flickr.com/photos/88414990@N00/3447749623/
